We work with businesses on a consultancy basis or as fractional (part-time) members of the team. Businesses have different challenges so we develop a bespoke plan for each client. We find that working through a combination of workshops and collaborative work sessions, particularly at the beginning of a project, followed by concept development, feedback, refinement and final deliverables often works really well.

We specialise in storytelling that shapes the way people feel about businesses in order to hit commercial objectives. Having spent years leading brand and marketing in scaling businesses, we can help across the full spectrum of marketing activities, from setting strategy to establishing reporting metrics and developing marketing materials. In practice, a lot of our work involves writing - from vision statements to web copy and campaign headlines. If your challenge involves identifying who you want to speak to, what you want to say to them and finding the right words to do it, we can probably help you.

We tend to work with small and medium sized purpose-driven businesses and we're particularly passionate about working with BAME and female founders. We love discussing branding and marketing challenges, but if we think that yours is outside of our area of expertise, we have a trusted collective of designers, developers and freelancers that we'd be delighted to connect you with.

Lacuna, meaning an unfilled space, was set up to bridge the gap between the rigour of brand consultancy and the practical hands-on experience of leading high performing marketing teams in scaling businesses. We understand how to create a great strategy and most importantly how to bring it to life cost effectively in the real world.

As a sole trader, we're able to offer exceptionally high quality work at freelance rates as we're free from the overheads associated with agencies. We value your time and financial resources and take pride in maximising the impact of client investments. If you have a project or brief you'd like to discuss, please get in touch by emailing charlotte@lacuna.studio.