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While companies place a high premium on competitive intelligence (CI), most fail to offer the necessary internal support needed to suffciently analyze, interpret, and disseminate valuable information. This lack of an adequate infrastructure and a clear corporate vision are the biggest impediments to a truly successful competitive intelligence program.
During the course of two months, Lacuna Strategic Marketing Consulting sent out a detailed online survey to 50 executives in varying positions and industries. Further interviews were conducted with select members of this group in order to clarify or confirm the findings from the survey. The goal? To better understand how smaller and mid-sized organizations viewed, managed, and utilized competitive intelligence.